Bridgestone: “Your Tires or Your Life” starring Bar Paly

Everything you need to know about the Bridgestone Tires “Your Tires or Your Life” Super Bowl commercial.

Just this is the Beautiful Women Blog, first things first: The hot girl is named Bar Paly. She is a model from Israel. I predict she will soon be known as the Other Bar. Bar Paly is damn near perfection.

Bridgestone has a preview content page here: http://www.bridgestonetire.com/SuperBowl/

The teaser for the commercial can be seen here: Your Tires or Your Life - Bridgestone Super Bowl Teaser

(Yes, commercials have become such a huge production they now have teasers. Welcome to viral marketing in 2010).

The making of the commercial (Yup, that too, really) can be seen here: Behind the Scenes of “Your Tires of Your Life”

The concept is a Road Warrior like world where it is constantly raining and nothing is more precious than a great set of tires. Again, think Mad Max fighting for tires instead of gasoline and you get the idea.

It was conceived by the Richards Group, an American advertising agency based in Dallas, Texas. (You can follow them on Twitter) You might not know that name but you most certainly know their work, since they are behind the legendary Motel 6 “We’ll leave the light on for you” ads as well as the more recent Corona dialogue-free ads with people lounging on the beach.